Data protection in practice - Sales and marketing - Training



Data protection in practice - Sales and marketing - Training

Participants will learn what needs to be considered when working in sales and marketing, especially in data protection.


1. introduction
2. personal data
3. declaration of consent
4. use of visual material
5. telephone canvassing of private individuals
6. telephone acquisition for commercial customers
7. e-mail marketing for new customers
8. e-mail marketing to existing customers
9. case studies

Each practical training contains the data protection basics training, since the practical training builds on the basics training.

+ Data protection basics - training

The data protection basics training serves to increase employee awareness in terms of data protection. Participants learn the fundamentals of the relevant data protection regulations.


1. basics
2. duties of the person in charge
3. data subject rights
4. data protection documentation
5. collection of personal data
6. disclosure / transmission of personal data
7. declaration of consent
8. IT security and data security
9. reporting chain in case of violations
10. sanctions for violations

Additional information


1 year

DSB buchen