Our training course "Data protection in practice - sales and marketing" is aimed specifically at employees and managers in sales and marketing. Participants learn about the most important data protection regulations and their application in everyday working life.

Training content

1. Introduction: The importance of data protection in sales and marketing
2. Personal dataDefinition and protective measures
3. Declaration of consentLegal basis and practical implementation
4. Use of image materialLegal requirements and best practices
5. Telephone canvassing with private individuals: Data protection compliant address
6. Telephone canvassing for commercial customers: Legal framework
7. Email marketing for new customersRequirements and implementation
8. Email marketing for existing customersBest practices and legal requirements
9. Case studiesConcrete situations and their handling under data protection law

Data protection basics - training

Our "Data protection basics training" is part of the training for sales and marketing and forms the basis for further data protection topics. This training serves to sensitize your employees to data protection issues and teaches the relevant legal principles.

Contents of the basic training course

1. Basics of data protection
2. Obligations of the person responsible
3. Rights of the data subjects
4. Data protection documentation
5. Collection of personal data
6. Disclosure and transfer of personal data
7. Declaration of consent: What must be observed?
8. IT security and data security: measures and best practices
9. Reporting chain for violations: Procedure and responsibilities
10. Sanctions for data protection violations: Risks and consequences

Exemplary excerpts from the training for sales and marketing

• ConfidentialityProtection of the sensitive data of customers and interested parties.
• Data securityEnsure a high level of security to prevent data loss or theft.
• Access controlRestrict access to personal data to authorized personnel.
• Technical and organizational measuresMeasures to ensure data integrity and confidentiality.
• Privacy policyClearly defined and regularly communicated guidelines and procedures.
• Declaration of consentObtaining the consent of customers and interested parties for the use and disclosure of data.
• Telephone acquisitionData protection-compliant telephone canvassing of private individuals and commercial customers.
• E-mail marketingLegal requirements and best practices for e-mail campaigns.
• Documentation and deletionData protection-compliant creation and management of customer data.
• Communication: Practical formulation suggestions for the communication of data protection measures.

Why our data protection training?

• Professional competence: Teaching all relevant aspects of data protection, especially for sales and marketing.
• Practical relevance: Case studies and practical exercises.
• Actuality: Taking into account the latest legal regulations.
• Interactive learning methodsExchange and discussion with data protection experts.

Register now to bring your sales and marketing department up to date with data protection and legal requirements!