Customer ratings and data protection

The opinions of our customers and business partners are enormously important for our company. Good criticism as well as negative reviews let us move forward. We are happy about a positive feedback, because it confirms our expertise and a polite way of dealing with customers. But even a negative comment can have a positive effect. Because it is precisely from these that we learn our weak points and can react.

Reviews anonymous please

Most customers search for services and goods on the Internet. As anyone can rate a company there, this makes it easier to make the right choice. This results in business success for companies. Purchasing decisions are therefore dependent on good reviews. But what do you do if a customer is not satisfied and leaves a negative review? Of course, such feedback needs to be scrutinized. Which services or goods have upset our customers, what can the company improve or even leave out? But you should also check whether employees are addressed directly in negative reviews, for example whether their name is used. If this happens in the public domain, the review should be removed immediately. The same applies here, personal data such as names are to be protected.

If employee XY was not particularly unfriendly and the purchase failed because of this, this is of course not pleasant. If his name is now mentioned in the rating, this can have lasting consequences. Because one thing is fact, the Internet forgets nothing.

Small annoyances can have far-reaching consequences for employee XY in the long term.

So it's important to note that evaluations are incredibly important for the success of our company, but you should always check whether they are anonymous or whether one or the other employee is mentioned in the text out of frustration.