Data protection in social media marketing

Description

Product description

Training for data protection-compliant social media & influencer marketing

This training course provides practical knowledge on the legally compliant handling of personal data in social networks and the use of influencer marketing. Whether campaign planning, follower communication, advertising analysis or content cooperation - participants receive specific recommendations for implementing the GDPR, the BDSG and media law requirements in digital marketing strategies.

Course content

Legal framework in marketing: GDPR, BDSG, special features of media law and platform guidelines
User data in campaigns: Consent management, transparency, legally compliant documentation
Influencer marketing: Mandatory labeling, image rights, protection of minors and international jurisdictions
Responsibilities: Data protection obligations of companies, agencies and influencers
Analysis tools & tracking: Cookie banners, AV contracts, EU hosting and pseudonymized evaluations
Social Media Pixel: Information, consent, technical integration and analysis
Create a privacy policy: Data purposes, legal bases, storage periods, recipients and data subject rights
Emergency management: Immediate measures, reporting obligations, communication strategy and follow-up in the event of data protection breaches
Checklists & Best Practices: Preparation, implementation and follow-up of campaigns with a data protection focus
Avoid mistakes: No blanket tracking scripts, clear formulations, individual data protection declarations

Why is this training important?

Ensure legal compliance: Avoid fines by obtaining consent correctly and running campaigns in compliance with data protection regulations
Strengthen consumer confidence: Transparent communication and responsible handling of user data create trust
Secure campaigns: Protect your company from legal risks in analysis, content creation and community management
Optimize marketing processes: Integrate data protection as an integral part of planning, evaluation and collaboration

Target group

This training is aimed at Marketing managers, social media teams, agencies, content and campaign managers and data protection coordinatorswho are active in social networks and influencer marketing and wish to act in a legally compliant manner.

Use the training to implement data protection in your digital communication strategy professionally and effectively.